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Ketil Paulsen is an experienced professional in localization and content strategy, currently serving as Senior Localization Strategy Manager at Wish since November 2017, where efforts led to an 11% increase in market penetration through strategic localization. Previous roles include managing localization at Welocalize for prominent clients such as MobileMe and Google, and working as a content marketing specialist at Houzz, focusing on quality assurance and search optimization. Ketil has also contributed to localization projects for companies such as PayPal, LinkedIn, and Yahoo!, along with experience in quality rating at Google and software testing at Microsoft. Ketil holds a BS in Professional Aeronautics from Embry-Riddle Aeronautical University.