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Bruce Gregoire is an experienced professional in the fields of marketing and customer relationship management. Currently serving as an Independent CRM Consultant at WiseGuys Marketing since March 1998, Bruce provides data-driven consulting services tailored to e-commerce companies, focusing on enhancing multi-channel marketing and optimizing email and direct mail campaigns. Prior to this role, Bruce had a notable academic career as an Adjunct Professor at Johns Hopkins University Carey Business School, where instruction was provided on CRM to MBA students from 2001 to 2018. Bruce's earlier experience includes positions as Database Program Manager at RTCRM and Director of Marketing at United Way of America. Educational qualifications include a BS and MS in Industrial Engineering from the University of Minnesota, as well as adjunct faculty experience in CRM and Database Marketing at Johns Hopkins University.