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Charu Pahuja is a seasoned professional with extensive experience in the financial services industry. Currently serving as the Director & Chief Operating Officer at Wise Finserv, Charu has a strong track record of managing operating costs and increasing Assets under Advisory (AuA) to ensure a profitable portfolio. With previous roles at ICICI Securities, DBS Bank, ICICI Bank, HDFC Bank, and Bajaj Allianz Life Insurance Co. Ltd., Charu's expertise in Private Wealth Management and Bancassurance has been honed over many years. Charu holds a PGDBM in Finance from the Indian Institute of Management Ahmedabad, and a Bachelor of Business Administration (B.B.A.) in Finance from the Institute of Management Studies Ghaziabad.