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Natalia Ossa Arboleda is a seasoned marketing professional with extensive experience in research and analysis. Currently serving as the Marketing Lead at WMC since July 2022, Natalia previously held the position of Marketing Analyst at ASTEK S.A., where responsibilities included consumer perception research and market trend analysis for product launches. Other notable roles include Sales and Research Executive at Mantra Group S.A.S., Project Coordinator at Poliseguros, and various research analyst positions at Politécnico Colombiano 'Jaime Isaza Cadavid' and Telemedellín. Natalia holds a Master's degree in Marketing from Universidad EAFIT and a Bachelor's degree in Audiovisual Communication from Politécnico Colombiano 'Jaime Isaza Cadavid'.