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Selma Foguel is an experienced media and marketing professional with a strong background in leadership roles and digital performance. Currently serving as a freelance media analyst at Babel-Azza since September 2024, Selma has held various positions at AIESEC no Brasil, demonstrating leadership as the local office president and managing people and strategies. Previous experience includes roles in media and performance at Wiper, Grendene S/A, OLLGA.co, and Execution, where responsibilities encompassed client relations and ad management. Selma holds an Executive MBA in marketing management from USP/Esalq and has completed multiple marketing-related degrees and certifications.