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Rima Al Jareh serves as the PR & Communications Manager at Wio Bank since June 2021, leading comprehensive communication strategies that enhanced the bank's brand reputation with an impressive reach of over 250 million in 2023. Previous roles include the PR, Content & Influencer Marketing Lead at Liv. Bank, where Rima developed PR strategies generating significant media coverage and influencer collaborations, and as a Senior PR & Communications Consultant at Cicero & Bernay Public Relations, focusing on tailored communication strategies. Rima's experience also encompasses PR activities at Spread Communications, talent management at SMC Europe, and various roles in production and event management, including as a Production Assistant at Ti22 Films and a PR & Communications Specialist at Majlis PR & Events. Rima's educational background includes ongoing studies in Strategic Communication and Media and Communication Science, and a Bachelor's degree in Communication and Information Studies with a focus on Journalism from the American University in Dubai.