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Tara Smelcer (Wilford) has a diverse work experience in the field of digital media and marketing. Tara is currently working as a Director at Optimal since 2022. Prior to this role, they held various positions at Effective Spend, including Account Director from May 2022 to August 2022, Senior Manager - Los Angeles from September 2020 to May 2022, Senior Digital Media Manager from April 2020 to September 2020, Digital Media Manager from February 2019 to April 2020, Senior Campaign Manager from May 2018 to February 2019, and Campaign Manager from June 2017 to May 2018. Before joining Effective Spend, Tara worked as a Campaign Manager at Enlightened Media LLC from May 2015 to May 2017. Tara also gained experience as a Marketing Intern at Alliance Française de La Nouvelle-Orléans from January 2015 to May 2015. Furthermore, they served as a Wine Pourer and Marketing Consultant at Fletcher Bay Winery from January 2013 to August 2014.

Tara Smelcer (Wilford) has pursued their education at Tulane University, where they completed a Bachelor of Science (B.S.) degree in Marketing. Tara furthered their studies at SKEMA Business School, where they obtained a Bachelor's Degree in Marketing.