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His marketing career started at Kasper when he was 14 years old. As an amateur online gamer (Counterstrike 1.6 for those in the know), as an autodidact, he learned through online YouTube tutorials how to design a logo, how to build a website, how to set up a forum...

As a communication management student at Artevelde University College, it already started to itch to start something myself. In his last year he started a marketing and web design agency for SMEs with his girlfriend Helena Pynte, and he was active in the network around student entrepreneurship in Ghent.