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Lori brings over two decades of digital marketing experience and has also worked on both the agency and client sides. Before joining Winterbridge, Lori was the Director of Interactive Services at a leading direct marketing company specializing in list management. Prior to making her agency move, Lori was Senior Manager of Online Media at Scholastic, where she managed the web acquisition of new customers for the Disney, Nickelodeon and Random House brands and children’s book clubs and continuities division. While at Scholastic, Lori helped develop the Internet channel into the company’s largest and most profitable source of new leads and resulting new customers. In addition, she negotiated media deals with key affiliates and marketing partners.

Early in her career, Lori spent three years as an E-commerce Manager at Star Stuck, responsible for launching strategic partnerships with Internet retailer Amazon.com, and affiliate solutions provider, Linkshare, and five years at Outpost.com, managing a number of innovative marketing campaigns including their very successful affiliate program.