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Ulrika Ahl has a diverse work experience spanning over several years. Ulrika began their career in 2001 at Opus AB, where they worked in sales and market support. Ulrika then moved on to Unicare Nordic, where they served as a Market Coordinator. In 2002, they joined Expert Sverige AB as a Sales representative.

From 2007 to 2012, Ulrika worked at Business Sweden as a Consultant, providing international consultancy services to establish companies in new markets. In 2012, they joined Västsvenska Handelskammaren as a Project Manager, focusing on international business development and the establishment of Swedish companies in global markets.

Ulrika's next role was at Collector Bank, where they held multiple positions. Ulrika started as a Brand Manager Retail, responsible for transforming Collectors digital presence in the Nordic markets. Later, they became a Senior Brand Manager, overseeing the branding and marketing of all products in the Collector portfolio.

Currently, Ulrika is the Chief Marketing Officer (CMO) at Wint. In this role, they lead a top-notch in-house team, focusing on brand and performance marketing, PR, and communication. Their main objective is to build a strong brand and scale sales through inbound marketing.

Ulrika Ahl completed their education in a chronological order. In 1997, they attended Malmö Borgarskola and pursued an International Baccalaureate, graduating in 2001. Between 1999 and 2000, they spent their senior year at Marin Catholic High School in San Rafael, CA. Later, from 2003 to 2007, they enrolled at Lund University and obtained a Master of Science (MS) degree in Service Management Retail.