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Tim Cruickshank, currently Vice President Commercial Asia / Pacific at Winners Alliance, is dedicated to creating innovative commercial solutions for athletes worldwide. Previously, as General Manager Commercial & Strategic Projects at the Australian Cricketers'​ Association, he focused on developing commercial opportunities and managing strategic projects. Tim also served as List Manager at Sydney Thunder, bringing strategic input to the BBL squad. Prior to that, he represented as a professional athlete for Cricket NSW and worked as a Sales and Marketing Director at KD Furniture. With experience at companies like The Bailey Group and Ferrero, Tim has honed his skills in sales, marketing, and leadership.