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Ulrika Lundgren serves as the Commercial Director at Winn Hotel Group AB since August 2020, where Ulrika leads the Revenue and Reservation efforts and initiated the establishment of the new Winn Commercial Team. Prior to this role, Ulrika was the Acting General Manager at Clarion Collection Hotel Uppsala from October 2019 to December 2020, overseeing operations and personnel while managing budgets and forecasts. Previously, Ulrika held the position of Commercial Director at Radisson Blu Hotel Uppsala from March 2012 to August 2020, focusing on revenue optimization for two hotels and supervising the sales, booking, and marketing teams. Ulrika's experience also includes serving as a Market Revenue Manager at Scandic Hotels from 2007 to 2012, and beginning a career as a Revenue & Sales Coordinator at Radisson Blu Sky City Hotel and Radisson Blu Arlandia Hotel from 2000 to 2007.