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Franklin van de Laar is a managing partner at WingWays since January 2024, providing secretariaat and consultancy services. As a co-owner of Branche Partners since July 2010, Franklin offers advisory solutions for entrepreneurial collaborations. In 2011, Franklin initiated BranchePlek, an online workspace for these collaborations. Serving as the general secretary of the Dutch Association of Honda Dealers since April 2014 and as chair of the Mazda Dealers Entrepreneurs Association since November 2023, Franklin plays a crucial role in governance and advocacy. Franklin has also held various leadership positions, including director and chairman at the Mercedes Benz Dealer Association, and has contributed to multiple organizations such as the Stichting Sporten en Bewegen Brandevoort and Renault Trucks Dealer Association. Franklin's educational background includes degrees in Innovation Sciences and Physics, as well as specialized certifications in association management and coaching.