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Holly Johnson has extensive work experience in the tourism and marketing industry. Holly started their career at Holland America Line as a Shore Excursion Manager, where they excelled in sales and customer service, while also developing their marketing skills. Holly later joined Bear Creek Outfitters as a Silent Partner and Marketing Strategist, where they played a significant role in rebranding the company and expanding its services. More recently, they became the President and Chief Marketing Officer/Shareholder of Wings Airways & the Taku Glacier Lodge, where they continue to oversee marketing strategies and business operations.

Holly Johnson attended Harvard Business School Online in 2020 to receive a Certificate in Leadership Principals. Prior to that, they completed the Executive Development Program at the University of Washington - Michael G. Foster School of Business from 2019 to 2020. Holly also holds a Bachelor of Arts degree in Social Sciences from Sheldon Jackson College, which they earned from 1991 to 1995.