Sher Ling C. has over 20 years of experience in corporate communications, marketing, and branding. Sher Ling has held leadership positions in various organizations, including Wing Tai Holdings Limited, CBRE, CapitaLand Limited, PricewaterhouseCoopers, CrimsonLogic, and the Infocomm Development Authority of Singapore.
In their role as Head of Group Corporate Communications at Wing Tai Holdings Limited, Sher Ling protects and advances the group's reputation as a premium real estate developer and lifestyle retailer in multiple countries. Sher Ling provides communication counsel to senior leadership and oversees the production of the group's annual and sustainability reports.
During their time as Head of Marketing & Communications for Southeast Asia at CBRE, Sher Ling amplified CBRE's positioning as the leading real estate consultancy in Singapore and Southeast Asia. Sher Ling spearheaded integrated communication initiatives, developed content strategies, and enhanced thought leadership to maximize CBRE's presence across various media platforms. Sher Ling also played a key role in driving internal communications and employee engagement in the region.
As Vice President of Group Communications at CapitaLand Limited, Sher Ling was responsible for driving the company's brand position as Asia's leading real estate developer. Sher Ling managed communication efforts for landmark deals, quarterly results, and property launches across several countries. Sher Ling also led issues management, crisis communications, and promoted the company's sustainability agenda.
In their role as Head of Marketing & Communications at PricewaterhouseCoopers, Sher Ling led a team focused on positioning PwC as a thought leader and trusted advisor. Sher Ling implemented strategic media relations, personalized client experiences, and digital marketing initiatives. Sher Ling also provided communication counsel to leadership and drove internal communications efforts.
During their tenure as Manager of Corporate Communications at CrimsonLogic, Sher Ling positioned the company as a trusted developer of complex IT infrastructure. Sher Ling provided strategic counsel to the CEO and played a key role in shaping and delivering executive communications. Additionally, they supported go-to-market initiatives in multiple regions through marketing campaigns and events.
As Manager of Corporate & Marketing Communications at the Infocomm Development Authority of Singapore, Sher Ling focused on positioning Singapore as a technology test bed and launchpad. Sher Ling created awareness of technology adoption through media profiling, industry forums, and targeted networking events. Sher Ling also spearheaded public outreach campaigns and community engagement efforts.
Throughout their career, Sher Ling has demonstrated a strong ability to develop strategic communication initiatives, drive brand positioning, and enhance corporate reputation. Sher Ling has a proven track record in managing internal and external communications, crisis management, and stakeholder engagement.
Sher Ling C. holds a Bachelor of Arts degree in Communication Studies from Murdoch University. Additionally, they have obtained a certification in "Creating Your Personal Brand" from LinkedIn in March 2022. No specific information is given regarding the duration of their education at Murdoch University or any other educational experiences they may have had.
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