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Sierra Lai currently serves as the Marketing Director at ÈA°îëŠ×Ó, a position held since May 2009, where responsibilities include developing automotive ecosystems and partnerships with OEMs, Tier 1 suppliers, and SoC makers. Previously, Sierra held various roles in the semiconductor industry, including Senior Manager at Qimonda, focusing on process and yield optimization from October 2006 to April 2009, Manager at Infineon Technologies overseeing product testing and yield ramping from May 2005 to October 2006, and Deputy Manager at ProMOS from 1997 to 2005. Sierra began career as an Engineer at MOSEL VITELIC INC. from 1995 to 1997. Educational qualifications include a Bachelor's degree in Electronic Engineering from National Chiao Tung University (2000-2004) and studies at Fu Jen Catholic University (1989-1993).