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Geetika Padala is an accomplished professional with a diverse background in business insights, marketing, and product management. Currently serving as a Lead Associate, Business Insights Analyst for Self Care & Wellness at Dr. Reddy's Laboratories, Geetika also freelances for Navatman, Inc. and coordinates marketing and content for the WIN Awards at WIN: Women in Innovation. Prior experience includes product management and marketing internships at Dr. Reddy's Laboratories and a global pricing and market access internship at CSL Behring, where Geetika contributed to competitive analysis and pricing strategies. Geetika's foundational experience in business and entrepreneurship at Fria LLC involved launching marketing campaigns and public representation. Additionally, Geetika enhanced peer mentorship opportunities at Rutgers Business School and has experience in sales as a representative for Vector Marketing. Geetika holds a degree in Finance & Marketing, Global Business from Rutgers Business School.