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Guy Cooke is an experienced strategic consultant currently serving as Associate Principal at WATG and Wimberly Interiors since May 2014, with prior roles as Senior Associate & Director of Strategy for Asia Pacific and Associate. In this role, Guy focuses on guiding clients through the complexities of hotel and resort development, while interpreting future guest needs and translating lifestyle and demographic trends into innovative concepts. Previous experience includes serving as a Senior Analyst for hotel valuation and brokerage at CBRE Hotels, a Management Trainee at Fairmont Raffles Hotels International, and a Development Officer at Swire Properties. Guy Cooke holds educational credentials from Cass Business School and Haileybury UK.