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Michael Perry has over 15 years of experience in the ecommerce and digital industry. Michael began their career in 2005 as Head of Ecommerce at Propeller Digital. In 2010, they moved to Nicole Farhi as Ecommerce/Marketing Manager, where they were responsible for planning and launching Nicolefarhi.com. In 2012, Michael took on the role of Head of Online at Victoria Beckham, where they were responsible for the conception, planning and launch of Victoria Beckham's first retail operation and corresponding digital, social and multi-channel strategy. In 2015, they moved to Alfred Dunhill Ltd as Digital Director. In 2018, Michael took on the role of Omni-Channel Director at De Beers Group. Most recently, in 2021, they founded and became Managing Director of Wilton London, a homecare products and premium natural fragrances company based in the UK.

Michael Perry attended London Business School and studied Leadership.