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Molly Spacapan Huff is a seasoned professional in consumer insights and research with extensive experience in various organizations. Currently serving as Manager of Consumer Insights at Wilton Brands since June 2021, Molly previously held multiple roles at Blue Cross Blue Shield Association from June 2015 to May 2021, including Manager and Senior Consultant, where strategic advice was provided on B2B research initiatives and client webinars were hosted. Prior experience includes roles at comScore, Inc. as Survey Research Analyst, where project management and data analysis were key responsibilities, and at the Illinois Natural History Survey as Research Associate, focused on survey design and data supervision. With a Master’s Degree in Social Sciences and a Bachelor of Science in Natural Resources and Environmental Sciences, Molly combines a strong academic foundation with practical expertise in research methodologies and strategic insights.