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Lori joined Wilson Electronics as the Chief Marketing Officer in 2022, bringing with her a lifetime career in marketing, branding, and advertising, with a focus on building memorable customer experiences. She has held executive roles with global marketing services organizations such as McCann Erickson, EURO RSCG, and OmniCom, where she worked with some of the world’s largest brands including Verizon, MasterCard, GM, Panasonic, and Cisco Systems. Prior to her time at Wilson, Lori led enterprise market strategy at MasterControl and transformed their global Professional Services and Education organizations. Lori is passionate about expanding Wilson’s market leadership while elevating the brand story, and accelerating the growth of the company.