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Michael Traverso is the current Director of E-Commerce & Portfolio Development at Wilson Daniels. Prior to this, they served as Senior Brand Manager and Director of Italian Portfolio at Wilson Daniels, where they were responsible for strategic consulting, business plan & sales strategy development, and growth of the Italian wine portfolio. Before Wilson Daniels, Mr. Traverso was Hospitality Manager and New Business Development at Williams Selyem Winery, where they increased direct-to-consumer sales through tastings, tours, and wine education. Michael also has experience as Co-Owner and Vice President of Traverso's, and Territory Sales Manager at Heublein Inc.

Michael Traverso has a Bachelor's degree in Marketing from the University of Southern California - Marshall School of Business. Michael also has a Level One Certification from the Court of Master Sommeliers and a Certification in Sensory Evaluation of Wine from the University of California, Davis.