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Brooke Hiban is a Growth Marketing Manager at WillowTree since February 2023, previously serving as an Associate Growth Manager. Responsibilities include designing marketing journeys, developing multichannel campaigns, creating content, measuring campaign performance, and conducting competitive analysis. Prior experience at Vanguard from July 2015 to February 2023 includes roles such as Senior Product Marketing Manager, where Brooke developed a product marketing framework, and Digital Marketing Strategist, focusing on integrated B2B marketing campaigns. Additional roles include managing LinkedIn channels and supporting marketing materials for various groups, along with earlier experience as Assistant Creative Director at Crane Arts LLC and student leadership positions at Arcadia University. Brooke holds a Bachelor's Degree in Business Administration with a minor in Studio Art from Arcadia University and has studied at both Shanghai University of Finance and Economics and City University.