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Joel Villasenor is an experienced professional in the flooring and material application industry, currently serving as a Material Application Specialist at Willis since February 2022. In this role, Joel collaborates with millworkers, fabricators, architects, designers, and kitchen & bath retailers, acting as a liaison between the design community and fabrication network in Northern California. Prior to this position, Joel worked as an Account Manager for Pacific Direct Industries from March 2021 to November 2022, focusing on building relationships within the engineered and waterproof flooring market. Joel also held the role of Account Representative at Heppner Hardwoods, Inc. from February 2017 to March 2021, where efforts were directed towards achieving profitable revenue growth through relationship development. Earlier in Joel's career, from February 2003 to February 2017, the role of Store Manager at Lumber Liquidators involved overseeing daily operations and team leadership within a store generating $4 million in annual sales.