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Alana Beale has extensive experience in eCommerce and digital marketing, currently serving as the Director of Global eCommerce at Williams-Sonoma, Inc. since May 2014, where previous roles included Group eCommerce Manager and Ecommerce Manager for Pottery Barn Australia. Prior to this, Alana held the position of Ecommerce Manager at Urbrands from August 2013 to May 2014, and worked as an E Business Specialist at Apparel Group from July 2010 to November 2012. Additional experience includes roles as a Product Specialist at Thomson Reuters, Project Manager at PowerFront, and Online Loyalty Coordinator at Figgins Group. Alana began a career in marketing as a Marketing Assistant at Steinhoff Asia Pacific. Academic qualifications include a Bachelor's degree in Business Marketing from RMIT University and studies at UWS.