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Chris Woods has a diverse background in marketing, beginning in 1998 as a Marketing Communications Executive at Prospects.ac.uk. Chris then worked as a Marketing Executive at Connect Internet Solutions from 2000 to 2002. In 2002, they joined Argos Retail Group as a Brand Marketing Executive. From 2003 to 2007, they served as a Consumer Marketing Manager at Lex Autolease. Chris then joined Bentley Motors Ltd in 2007, where they held various roles including Product Marketing Specialist, Marketing Strategy Manager, Prospecting Manager, and Marketing Manager - Customer Acquisition & Retention. Chris joined Williams Motor Group in 2017 as Group Marketing Manager and later became the Head of Marketing in October 2023.

Chris Woods attended The Manchester Metropolitan University from 1994 to 1998 where they obtained a BA (Hons) degree in Marketing & Retail.