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Per Persson is the Vice President of International Sales at Williams AV. Persson has over fifteen years of experience in international sales and management. Persson began their career as a Business Analyst at Telia in 2000. In 2001, they transitioned to Buhler as a Project Manager. In 2004, Persson joined Seneca as the Director of International Sales. Per held this position for eleven years before joining Williams AV in 2015. As the Vice President of International Sales, Persson manages distributors, agents, brokers, and direct retail customers in over 80 countries. Per also leads strategic planning teams and serves on new product development committees. In addition, Persson analyzes market data and monitors regulatory developments for numerous international markets.

Per Persson is a Swedish student who has studied information technology, marketing, and economics at the KTH Royal Institute of Technology and the Technische Universität Graz. Per also speaks Spanish fluently and has taken courses in economics and Spanish at Brandeis University.

They work with Tony Braun - Global VP of Sales & Marketing, James Curl - Product Manager. Per Persson reports to Brad Kautzer, CEO.