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Adam Rupp

Co-Founder and President at WiLL | Wisconsin Lighting Lab®

Adam E. Rupp is a seasoned entrepreneur and co-founder of several notable businesses in the lighting and technology sectors. Currently serving as Co-Founder and President of Wisconsin Lighting Lab, Inc. since January 2018, Adam oversees the design and distribution of innovative lighting products. Prior to this role, Adam co-founded and led LightPolesPlus.com from September 2009 until its acquisition by Wisconsin Lighting Lab in December 2017. Adam's foundational experience includes a family business in aluminum light pole fabrication, NAFCO, active from January 1999 to December 2017, which also merged into Wisconsin Lighting Lab. Adam's background further encompasses co-founding 1030 Interactive, LLC, a web development and marketing enterprise, and 2 Days 'Til Tomorrow, a rock band that gained recognition by playing at Milwaukee’s Summerfest. Adam E. Rupp holds a degree in Finance & Economics from Lubar College of Business, obtained between 2003 and 2007.

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