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Matt McGuire has a diverse work experience in sales, marketing, web design, event planning, and digital marketing. Matt started their career as the Kayak School Director at Ottawa Kayak School in 2001 before transitioning to roles such as Marketing and Sales Director and Director of Sales Marketing at Wilderness Tours. In 2010, they founded H2o Consulting, a Canadian company specializing in website monetization and driving web sales. McGuire has also worked as a Social Media Consultant and Web Designer for the Arnprior Radio Control Club and as a Website Developer for Blue Systems. Matt has experience in event planning as the Event Director for the 2015 ICF Freestyle World Championships. Additionally, they have worked as a Digital Marketing Consultant for Ecuadorian Coastal Properties and in website development and SEO for Whitewater Village.

Matt McGuire attended Athabasca University from 2012 to 2014, studying Computer and Information Systems Security/Information Assurance. Prior to that, from 1998 to 2004, they attended Queen's University, but their field of study during that time is not specified.