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Pedro Ariza is an experienced strategic planning professional with a diverse background in various leadership roles across prominent advertising agencies. Currently serving as Jefe de planificación estratégica at wild. since April 2023, Pedro previously held positions such as Head of Strategic Planning at Flock Linked by iSobar, Senior Strategic Planner at GREY COLOMBIA, and Chief Strategy Officer at dentsu in Mexico. Further experience includes the role of Regional Planning Director at Leo Burnett across multiple locations, including Mexico, Toronto, and Argentina, as well as significant contributions at VML and DDB Colombia. Pedro holds a Master's degree in Cultural Consumption from Universitat de Girona and a degree in Anthropology from Universidad de Los Andes.