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Vicky Shepherd has over 16 years of experience in content and copywriting. Vicky began their career in 2006 as Joint Director of BabySaysHello.com, a unique service offering both printed and online birth announcements. In 2009, they were appointed Head of Content for Harrods, where they managed a team of four and was responsible for elevating and harmonising the brand voice across all digital communications. In 2010, they took on freelance roles as a copywriter for Feather & Black, celebrity blogger for Redseven, and fashion blogger for La Senza Limited. In 2012, they became Editor at Kiddicare and Head of Social Media at i-studentgroup (ISA Media). Vicky then moved on to Editor at Furniture Village in 2020, and is currently Senior Content Editor at Wild Nutrition since 2022.

Vicky Shepherd attended the University of the West of England from 1990 to 1994, where they earned an LLB Hons in European Law and Languages. Prior to that, they attended Varndean VI School, Brighton from 1988 to 1990, where they studied Languages.