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Roshni Patel has held a number of eCommerce roles since 2009. Roshni began their career as an eCommerce Account Manager for Fanatics, Inc. in 2009. In 2011, they held the role of Business Development & Marketing Manager for Swimming Nature and eCommerce Manager for Lifestyle Solutions - Luxury lifestyle & interiors. From 2012 to 2021, Roshni held the role of Head of eCommerce for the Science Museum Group, where they achieved significant year-over-year increases in revenue, traffic, and conversion, as well as a 27% cost savings in a new 3-year logistics operations contract. In 2021, they began their role as Head of eCommerce for Wild Nutrition.

Roshni Patel's education history includes a BA(HONS) in Modern Languages (French) with Business Management from King's College London from 2005 to 2009. Roshni also attended The University of London Institute in Paris from 2007 to 2008. Prior to this, they attended Manchester High School for Girls from 1998 to 2005. Patel also holds certifications in AgilePM Practitioner from APMG International (2020), Ecommerce Usability & Persuasion from Econsultancy (2013), Google Advanced Analytics, Marketing Strategy from CIM | The Chartered Institute of Marketing, and WSET Level 2 from WSET — Wine & Spirit Education Trust.