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Freddy Ward has a diverse work experience, beginning in 2012 when they worked as a Field Sales for Firefly Tonics Ltd. Freddy then joined HelloFresh in the same year, where they worked as a Sales and Marketing Executive, Sales and Marketing Manager, Head of Sales and Marketing, and Director of Marketing at HelloFresh UK. In 2018, they became self-employed and worked as an Ex-Director of Marketing HelloFresh UK - Growth Marketing consultant. In 2019, they became Co-Founder of Wild, a company on a mission to make the bathroom a more stylish and sustainable place.

Freddy Ward obtained a 2.1 MA hons in History from The University of Edinburgh between 2008 and 2012. Additionally, they have obtained certifications from Hatch London as an Attribution Expert and a Facebook Expert.