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Sandra Haiden has extensive work experience in various roles within the marketing and fundraising industry. Sandra is currently the Head of Brand Management at Wien Energie GmbH, a position they have held since August 2019. Prior to this, they owned their own company, Sandra Wagner Fundraising & Marketing, from 2011 to 2020. Sandra also worked as the Head of Marketing & Mobilization at Greenpeace from 2009 to 2011. Earlier in their career, Sandra was an Account Director at PKP BBDO from 2003 to 2009, and an Account Manager from 2001 to 2003.

Sandra Haiden studied at the University of Vienna, focusing on Social and Cultural Anthropology and Political Science. The specific years of their education are not provided.