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Michaela McEttrick is a Senior Creative Producer at Wieden + Kennedy since July 2022, bringing extensive experience in creative production and management from previous roles at Amazon as a Social Video Manager, and at Tabasko Sweet as Channel Manager. McEttrick has also collaborated with Nike Sportswear in various freelance capacities, directing notable campaigns and editorial stories. Earlier professional experience includes a Senior Filmmaker position at Super Deluxe, where immersive character development was key, and academic roles at Otis College of Art and Design, contributing as a Teaching Assistant and Resident Assistant. McEttrick holds a Bachelor of Fine Arts in Digital Media from Otis College of Art and Design.