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Sotiris Georgopoulos is a skilled Performance Manager with extensive experience in managing and optimizing digital advertising campaigns across various platforms including Google Ads, Facebook Ads Manager, and LinkedIn Ads. Currently at WHY since April 2020, Sotiris focuses on ongoing campaign optimization and KPI monitoring. Prior experience includes roles as a Performance Advertiser at BaaS and Account Performance Manager at ForthRight Advertising Agency, where responsibilities included managing integrated communication campaigns for multinational clients, employing advanced advertising strategies, and enhancing client interactions. Sotiris holds a Master’s degree in Marketing and Innovation from Syddansk Universitet and a Bachelor's degree in Economics from Aristotle University of Thessaloniki.