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Lisa Waterfall has over a decade of experience in merchandising and logistics, currently serving as Senior Merchandiser for Books, News, and Magazines at WHSmith Travel since May 2012. In this role, Lisa conducts daily sales and stock analysis, collaborates with publishers, suppliers, buyers, and warehouse personnel to ensure timely stock availability. Prior experience includes a position as Logistics Coordinator at Red Bull, where Lisa managed inventory, addressed stakeholder queries, and handled invoice administration using SAP. Earlier experience at WHSmith involved roles in supply chain and distribution. Lisa holds a BA (Hons) in Business and Marketing from Nottingham Trent University, completed in 2006.