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Paul Choong is an experienced professional in category management and marketing, currently serving as the Senior Category Manager for General Merchandise & Technology at WHSmith Australia since December 2023. Previously, Paul held roles at LG Electronics as Head of Trade & Digital Marketing, managing a substantial revenue portfolio, and at Dyson as Retail Planning & Activation Manager with a similar revenue oversight. Additional experience includes strategic roles at Samsung Electronics, Super Retail Group, Metcash, and Woolworths Limited, where responsibilities spanned category management, trade marketing, and business analysis. Paul possesses a Bachelor of Business and Commerce degree with a focus on Operations and Supply Chain Management from Western Sydney University, supplemented by a Certificate of Real Estate from REAA.