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Bas Heinen is an accomplished professional in customer experience and CRM strategy, currently serving as the CRM Strategy & Experience Lead at Whoppah since January 2023. In this role, Bas contributes to enhancing customer experiences through innovative CRM solutions and multi-channel integrations. Prior to Whoppah, Bas held the position of Head of Customer Experience at Insocial - Feedback Solutions, focusing on adding value through tech partnerships and feedback retrieval solutions in the FPaaS sector. Additional experience includes a role as Business Development Manager at Bird, where Bas utilized CRM to foster personalized customer interactions, and a tenure as Messaging Consultant at SaySimple. Earlier career achievements at Univé Verzekeringen encompassed marketing strategy development, customer service leadership, and project management for CRM initiatives.