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Gemma Cassells has a background in digital marketing and e-commerce, having worked for various companies such as Wholesale Domestic Bathrooms, VOYAGE MAISON LTD, and Reid Brothers UK in roles related to web content administration and social media management. With a Bachelor's Degree in Film and Media from Queen Margaret University and an HND in Communication and Media Studies from City of Glasgow College, Gemma has a strong educational foundation in the field.