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Katie Silva is a seasoned marketing professional with extensive experience in performance and digital marketing, currently serving as Senior Performance Marketing Manager at Who Gives A Crap since November 2021. In this role, Katie develops and executes paid search strategies to enhance business outcomes. Previous positions include Senior Marketing Manager and Digital Marketing Manager at HATCHBEAUTY Brands, where Katie focused on retail marketing strategies and digital presence growth. Early career roles included Social Media Strategist and Specialist at Duncan Enterprises, along with outreach and managerial positions in various organizations. Katie holds a Bachelor's degree in Marketing from California State University, Fresno, and has furthered studies in business administration.