Jennifer Wood (Rodriguez) has a strong background in marketing and has held various roles in the field throughout their career. Jennifer started their career at REI as an Online Marketing Manager, where they managed a team responsible for e-commerce marketing efforts and developed strategies to meet revenue goals. Jennifer then worked at Expedia as a Search Marketing Manager, overseeing strategic and day-to-day elements of search engine marketing programs and building strategic alliances. Jennifer later joined The Seattle Times as an Online Marketing Manager, managing online marketing programs for various platforms. Jennifer then transitioned to Allrecipes.com as a Director of Retention Marketing, leading site marketing and merchandising efforts and managing a team responsible for member acquisition and retention. Jennifer then moved on to SHOES.COM as a Director of Marketing, where they directed marketing acquisition and retention efforts and managed a multi-million dollar marketing budget. Jennifer also managed a team of marketing channel managers and led strategy and execution for various marketing programs. After SHOES.COM, Jennifer joined T-Mobile as a Sr. Digital Traffic Optimization Manager, focusing on digital traffic optimization. Jennifer then worked at Avvo as a Senior Manager of Growth Marketing, before joining Whitepages as a Senior Manager, Consumer Marketing. Jennifer later took on the role of Director of Marketing at Whitepages, before becoming the Vice President of Marketing. Jennifer brings a wealth of experience and expertise to their role, and their strong leadership and strategic skills have contributed to the success of various organizations.
Jennifer Wood (Rodriguez) has a Bachelor of Arts degree in English from Colgate University. Jennifer also holds a Certificate in Integrated Marketing Communications from the University of Washington. In addition, they obtained a certification as a Section4 Certified Product Strategist from Section4 in March 2022.
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