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Paula Valero is a Data Analysis Marketing Manager at White Spot since May 2023, where responsibilities include utilizing data for decision-making and improving marketing strategies through experimentation and KPI tracking. Previously, as a Mobile Product Marketing Manager, Paula led the development and nationwide rollout of Triple O's mobile app. At Interbank, Paula served as a Growth Hacker in the Digital Transformation Team, focusing on strategies to enhance online banking usage among small businesses and analyzing user data for strategic insights. Earlier roles include a Trade Marketing Intern at Petroperú S.A. and a Marketing Intern at Scotiabank. Educational qualifications include a Post-Degree Diploma in Web and Mobile App Design and Development from Langara College and a Bachelor's degree in Administration and Marketing from Universidad Peruana de Ciencias Aplicadas, complemented by a minor in strategic marketing.