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Hiral Kantharia is a seasoned professional in content writing and digital marketing, currently serving as Lead Content Writer at White Rivers Media since December 2020, with prior roles as Senior Content Writer and Content Writer. At White Rivers Media, Hiral specializes in creating SEO-friendly blogs, website content, advertisements, and social media posts for various brands. Previously, Hiral worked as a Content Writer at Schbang, focusing on SEO-rich blogs and coordinating content strategies with the SEO team. Hiral's career began as a Content Writer Intern at Times Internet, where reporting on TV shows and celebrities was a key responsibility. Hiral holds a Bachelor's degree in Mass Media with a concentration in Advertising from JAI HIND COLLEGE, and is currently pursuing an MBA in Marketing at K J Somaiya Institute of Management, complemented by a certification in Digital Marketing from IIDE - The Digital School.