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Ekta Parekh is an accomplished professional with extensive experience in strategy and creative roles. Currently serving as Group Head - Strategy at White Rivers Media since September 2022, Ekta has previously held positions such as Brand Strategy Manager and Creative Strategist at Togglehead, where content strategy and creative ideation for Jio World Drive were key responsibilities. Prior experience includes working as a Jr. Creative Strategist at Seventy Event Media Group and as an Art Trainee at Contract India, contributing to projects for notable brands. Ekta also co-founded Treasure Trove, a personalized gifting venture, and interned at Worldwide Media, Inc., focusing on marketing for various publications. Academic qualifications include a Postgraduate Diploma in Design and Visual Communication from École Intuit Lab and a Bachelor in Management with a focus on Marketing from H.R. College of Commerce and Economics.