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Hayley Clifford is an accomplished Senior CRM Manager currently working at Whitbread for Premier Inn since January 2022. With a strong background in email marketing and CRM consultancy, Hayley previously held positions as an Email Marketing Consultant at ELEMIS and a CRM Consultant at Hawes and Curtis. From May 2017 to March 2020, Hayley served as Senior CRM and Loyalty Manager at Wickes, where responsibilities included deploying CRM technology, optimizing customer plans, and aligning CRM strategies with business objectives. Earlier experience includes five years as CRM Manager at Kwik-Fit, where Hayley spearheaded a three-year CRM strategy and enhanced communication effectiveness. At ITG Creator Ltd, Hayley excelled as Senior Account Manager, managing client relationships and delivering CRM initiatives for notable clients like TUI and Charles Tyrwhitt. Educational background includes attendance at Samuel Whitbread Academy.