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Jemma Goba has a diverse background in various industries. Jemma currently holds the position of Global Head of Branded at Whisper since February 2023. Prior to that, they served as the Head of Branded and Digital at Whisper from January 2022 to February 2023. Jemma also worked as a Director at Ryehall, a property investment company, starting in June 2019. At Hibernian Football Club, they served as a Non Executive Director from December 2020 to November 2022. Jemma was a Board Member at The Leith Agency from January 2018 to December 2021. Jemma has a strong entrepreneurial background, having founded and scaled Tanami, a video production and social media content agency. Jemma served as the Founder/CEO from August 2013 to August 2017, and later became the Managing Partner after the company was acquired by Cello Health. Jemma also gained experience at McCann Erickson, BBC, Maverick Television, and North One Television, where they held various roles and worked with clients such as npower, Siemens, and David Wilson Homes.

Jemma Goba obtained their BA Hons degree in Film & Media and Sociology from the University of Stirling in the period of 2002 to 2006. Additionally, they pursued a BA Hons degree in Film and Sociology at Carleton University from 2004 to 2005.

Apart from their formal education, Jemma also acquired various certifications. In June 2010, they completed the Teaching English as a Foreign Language (TEFL) course at i-to-i TEFL. In May 2013, they obtained an Introduction to Final Cut Pro certification from Elstree Studios. In June 2019, they completed the Cross Creative Programme'18/'19 at TRC. Most recently, in March 2021, Jemma received training in Sustainable Production from We Are AdGreen.