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Elma Smit is an experienced Account Director at Whisper, where Elma leads the team delivering digital rugby content for various clients including World Rugby and their partners. Elma has also worked as a Producer for major events such as the British & Irish Lions Tour to South Africa and the LTA original digital content contract. Additionally, Elma has experience as a Presenter for shows such as "The Good, The Scaz & The Rugby presented by Vodafone" and has worked as a Reporter for BBC and talkSPORT. With a background in journalism and law, Elma has proven herself as a versatile and talented professional in the sports media industry.