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Bettina Bennett has a long and varied career in media and publishing. Bettina began their career in 1976 as a Verlagsbuchhändler in the apprenticeship program at Vandenhoeck & Ruprecht Verlage, earning a degree in publishing in 1978. Bettina then worked in book publishing and retail, with positions as department and/or store manager to build additional experience. In 1983, they conceived, developed, and launched the first Media Department in a European publishing company at S. Fischer Verlag. In 1988, they founded MEDIA RIGHTS MANAGEMENT (MRM), which joined ICM (International Creative Management) as their associate partner for German speaking countries. In 2005, they became the owner of MEDIA RIGHTS MANAGEMENT INTERNATIONAL, L.L.C. Finally, in 2008, they became the CEO and Chief Maverick at WhichBox Media, Inc., where they were responsible for making people fall in love with a brand.

Bettina Bennett obtained their Master of Arts degree in Law and Literature from Goethe University between 1982 and 1986. Prior to that, they attended JGS - Jakob Grimm Schule from 1973 to 1976. No additional certifications have been listed.