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Muskan Gupta is an experienced marketing professional currently serving as an Assistant Marketing Manager at ETS since July 2023, where responsibilities include strategizing and executing marketing plans to enhance international business expansion and elevate brand recognition. Previously, Muskan held the position of Business Development Manager at Collegedunia, focusing on brand and influencer partnerships, marketing operations, and performance marketing campaigns. As a Market Intelligence Analyst at Nielsen, research on sports and non-sports events, including sponsorships and endorsements, was conducted. Muskan also worked as a Marketing and Research Executive at STIMULATE, handling secondary research in the footwear industry and managing social media marketing efforts. Muskan is advancing education through a Post Graduate Certificate Program in Product & Brand Management at the Indian Institute of Management Nagpur, following a BBA from Maharaja Surajmal Institute.